Starbucks is Not Selling Coffee...

Starbucks was created by people with a lot of passion for coffee.  The largest coffeehouse company in the world, however, did not achieve success by merely selling the world's best coffee.  The Company is selling a new lifestyle for people, a new culture.  Its store has become a place for small chats and rendezvouz.  People hang out and catchup on old times, do homework or even kill time.  The coffee culture has translated to more than 1,000 stores in more that 50 countries worldwide.