10 Step Marketing Plan for Club Punta Fuego

10 step marketing plan punta fuego

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CHAPTER 9 BRAND EQUITY

BRAND EQUITY POWERPOINT

http://www.slideshare.net/noelescalo/10-question

10 question

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BRAND VALUATION

Just to give you an idea on what this is all about...

Actually, it is more related to Finance than Marketing...

Brand valuation

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Mang Inasal's Brand Building through Franchising

I read a very inspiring story on how a 26-year old Chinese Filipino from Ilo-ilo named Edgar Sia II created what is now a  grilled chicken business with around 245 stores nationwide.  This guy, who came from an entrepreneurial family, borrowed around 2 million pesos from his parents to setup an outlet in Robinsons Mall in Ilo-ilo City.  In one month, the store became a hit, and it branched out in different parts of Visayas.  In 2009, Sia made a bold goal to open more that 100 branches.  This was made sucessful through the concept of franchising.  Sia is already targetting 500 restos by 2012.

Starbucks is Not Selling Coffee...

Starbucks was created by people with a lot of passion for coffee.  The largest coffeehouse company in the world, however, did not achieve success by merely selling the world's best coffee.  The Company is selling a new lifestyle for people, a new culture.  Its store has become a place for small chats and rendezvouz.  People hang out and catchup on old times, do homework or even kill time.  The coffee culture has translated to more than 1,000 stores in more that 50 countries worldwide.

Session Two

Was shocked by the "Too Much Techie Stuff"...
Really troubled linking all these sites... (especially slideshare.net)
Hope someone could aid me on this...
This is really fun...
Though...
It eats too much time for a person like me...
Time is a very scarce resource....

Not really a fan of facebook...
Though I maintain an account...
I log-in and maintain the my account at least once in every two months...

This will really be a challenge...

Name search

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